LIFTING TOMORROW

Download “Lifting Tomorrow”,
the Fassi Gru magazine

The distance as the crow flies between Champdieu (France) and Nilai (Malaysia) is 10,215 kilometres. The headquarters of Forez Bennes is located in the French town west of Lyon, a company specialising in tipper trucks and equipment, which recently became part of the Fassi Group. On the other side of the world, near Kuala Lumpur, there is the Fassi production site which focuses mainly on the production of the XR range of cranes. These are two identities, two perspectives that apparently tell extremely different and distant stories, but which, in reality, explain a lot about the overall vision of our group. This is the awareness that comes with having an international soul, capable of approaching over 60 markets in the world with a global organisation. This is combined with the determination to develop a vertical approach and being able to be present with specific and - above all - complete solutions to satisfy comprehensively the particular needs of each market. This is why France and Malaysia, although distant, are two examples that represent a single philosophy.

But beyond actions, thoughts live and values live beyond thoughts. Because, perhaps, it is not enough to talk about strategy, about vision, we need to take a step forward, indeed once again in depth to acquire greater awareness. The certainty that behind every choice there is the desire to be present where the customer needs it, with a spirit of service, with the belief that we are not just a manufacturer, but a partner ready to share a path of growth and value. To travel together.

Enjoy reading!